Writing Your Own Sales Copy
As an internet marketer, you have two choices when it comes to writing your sales message. One, you can hire a freelance copywriter to write the copy for you, or two, you can write it yourself.
Hiring freelance copywriters can be an expensive proposition, and you may not have the funds to hire one. If that’s the case, your only practical choice is to write the sales copy yourself.
If you know how to effectively communicate in writing, learning how to write decent sales copy can be accomplished in a fairly short period of time. It’s just a matter of applying yourself and learning a new style of writing.
How do you learn this skill?
One solution is to buy a copywriting course.
There’s an abundance of courses available on the market today. And generally speaking, just about any course priced $497 or above will teach you the basics of copywriting plus some advanced techniques.
However, before spending big money on a copywriting course, I suggest that you begin learning copy by reading books. They’re a lot cheaper than the courses, and the information contained in them is excellent if you study the right ones.
Here are three books that will give you a great start. After studying them, you should be able to write a decent sales letter for your product or service.
Each can be found at amazon.com …
1. The Ultimate Sales Letter, 3rd Edition (2006), by Dan Kennedy, $10.18
2. Web Copy That Sells, 2nd Edition (2009), by Maria Veloso, $14.93
3. Ca$hvertising, 1st Edition (2008), by Drew Eric Whitman, $10.19
While you’re waiting for your books to arrive, here’s an excellent resource on the web. In this free ebook, Yanik Silver describes the 14 elements of a typical sales letter …
http://www.surefiremarketing.com/14-point_web_copy_analysis_ebook.pdf
