Boost Your Response

There’s a lot of competition out there. 

In order to succeed online, you must stand out from the crowd.   You must communicate to your prospect how your product is unique and what that difference does for him.

If you can’t describe the uniqueness of your product, you won’t have much success selling it.

This uniqueness is known as the unique selling proposition, or USP.

Create a USP that addresses a void in the marketplace that your product fills.  Ask yourself these 3 questions …

1.      What is different about your product verses direct competitors?

2.      Which of these factors are most important to your prospects?

3.      Which of these factors can be easily communicated and understood by your prospects?

Once you’ve created a USP, make sure to communicate it in all of your advertising.

Let’s look at an example.

I run a business that provides leads to professionals in a certain niche (not real estate).   Before I began providing this service, most of these folks got their leads from direct mail, telemarketing, and referrals. Very few used the Internet effectively.

So I developed an automated lead generation system that gets them leads from the Internet.  And these are leads they otherwise wouldn’t get!  That’s my USP.

My sales letter has a very simple, but effective headline …

“Discover How You Can Harness The Power Of The
 Internet To Get More Listings!”

The USP doesn’t necessarily have to be the product itself.  It can be you or your circumstances.

Terry Dean, legendary internet marketer and coach, has come a long way from his days as a pizza delivery man.  And he makes sure his prospects know it.  Being a former pizza delivery guy for Little Caesar’s is his USP and makes him unique from the other well-known internet marketers.

Another example is Matthew Lesko.  He sells books on how to get free money and government grants.  A rather “ho-hum” product to be sure.  However, Lesko has successfully differentiated himself.  He’s become very successful with his flamboyant personality and manner of dress.

Be unique.  And your chances of success as an internet marketer will be greatly increased!